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Google Analytics
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Google Analytics is a service provided by Google to help website owners to analyse the statistics that show them how their website is doing from a marketing perspective. So, for example, you can use Google Analytics to help you assess how much traffic you are getting to your site and where it is coming from.
This system is also useful for general marketing tracking purposes. It can help you see how marketing initiatives such as Internet advertising campaigns are doing and where your best results are coming from. The system is designed to be simple enough to use for a novice web marketer to get up and running quickly, yet offers in-depth analysis tools that are also of benefit to experienced marketers.
The Google Analytics system can also be set up to integrate with other Google products such as AdWords and AdSense, giving a one-stop analysis tools for users who use more than one Google service. The advantage of using this system is simply to be found in the fact that it can help you assess how your marketing programs are working.
With this kind of statistical analysis, for example, you can see instantly how well (or even how badly!) any element of your site or of a marketing initiative is working in terms of the returns it is giving you. You can then tweak your actions to help you maximise the results that you get.
View future Google Analytics Training Courses
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