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Digital Marketing

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Digital marketing is a term used to describe the marketing of products and services by utilising a range of digital technologies. The technologies that are perhaps most often used here include the Internet, email and mobile technologies such as mobile phones. This methodology shares a lot of characteristics with online marketing techniques but adds mobile technologies to the mix as well.
So, for example, a company may market its products or services to both new and existing customers by using email newsletters and alerts, advertising that links to their website and text messages that they can access via their mobile phones. The messages here may simply encourage the consumer to link back to the company’s website or may work as stand alone tools with a direct take-up option.
As with online marketing in general, digital marketing is perceived to give businesses a quick and cost effective way of reaching their customers. With the right data management in place messages can be sent out on an immediate basis to meet specific customer targets or to communicate with a customer base as a whole. Response here can also come in virtually immediately, making this an extremely effective way to market products/services and offers.

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