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Direct Marketing
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Direct marketing is a form of marketing which is targeted directly at the individual consumer rather than at a group, hence the direct element of its name. Marketing here will not traditionally use a ‘third party’ such as an advertisement to gain consumer attention as part of a general target audience but will go straight to the individual.
Examples of direct marketing include:
- Direct mail (i.e. mail sent to individuals via the post as letters, brochures or electronically via emails).
- Telemarketing (i.e. where a company will contact a person by phone).
- Leafleting (i.e. leaflets that are delivered to individual addresses usually by local businesses).
- Direct selling (i.e. where someone will approach you in the street or come to your home to try and sell you something).
In most cases direct marketing happens on an unsolicited basis -- i.e. you don’t ask to be called, approached mailed or targeted in the first place. In others it may be used with your knowledge and approval -- i.e. you may sign up to receive a store’s brochures or emails from a website. You can then expect to receive regular direct marketing approaches both from the company you originally dealt with and perhaps with partner companies they have if you agreed to that as well.
View future Direct Marketing Training Courses
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