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E-Marketing
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e marketing is the term used to describe particular types of marketing techniques that use online tools rather than traditional marketing methodologies to deliver a marketing solution. This kind of marketing is also often known as online marketing, web marketing and Internet marketing. Here, the marketing that is delivered uses specific online tools such as the Internet and email to promote and market products and services. Customer relationship management is also often put under the e marketing umbrella.
Common examples of e marketing include:
- Website design and development.
- Search Engine Optimization techniques
- Online advertising
- Email marketing
- Viral marketing
- Social media marketing
- Network marketing
- Affiliate marketing
- Relationship management marketing systems
Companies may opt to use e marketing either as part of their overall marketing strategy or as their sole marketing solution. This kind of marketing is highly regarded nowadays -- it allows a customer to be given a message on a global basis extremely quickly and can come in at a fraction of the cost of traditional marketing techniques. Few companies nowadays, for these reasons, do not use e marketing in some form as part of their marketing, promotion or sales strategies.
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