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Keyphrase Marketing
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Keyphrase marketing is a tool that is used as part of an online marketing strategy. It is used, together with keyword marketing, to help ensure that a website attains maximum ‘visibility’ in search engine searches. The keyphrases used here are identified during the website design and build and are used both behind the scenes in the construction of the website and in its copy to help promote it.
Most keyphrases are simple sets of keywords that an Internet marketer will identify as being useful to their site in search terms. So, for example, if they are running a site that sells hand made chocolates then a keyphrase search may show that the term ‘handmade chocolates’ is often used as a search term when somebody wants to find a website in this sector.
Much of the keyphrase marketing on a site will be done at no cost by the people building the site -- this is often referred to as organic marketing. In some cases there may be costs involved with this kind of marketing, however. For example, a site may bid on sponsored keyphrase links and advertising campaigns with a search engine to ensure maximum visibility when somebody types their keyphrases into the search engine for a search.
View future Keyphrase Marketing Training Courses
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