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Marketing Company
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A marketing company (often also known as a marketing agency) is a company that specialises in the provision of marketing services to other companies. In some cases a marketing company may offer a full range of marketing solutions in which case it may brand itself as a full service agency. In others, the marketing company may solely specialise in one or more specific marketing areas or in specific business sectors.
So, for example, a full service agency may be able to handle all of a company’s marketing needs. They may be able to help them with advertising, PR, direct mail, online marketing and market research needs. As such, they may be able to work as a ‘one-stop shop’ for their customers.
In others it may be more appropriate for a business to use a variety of marketing companies that all have specific areas of expertise. So, for example, they may work with an advertising specialist, a market research company and a PR company rather than give all their work to one marketing provider. A marketing company here may solely specialise in one marketing area or may only work within their chosen field for businesses in a specific sector -- so, for example, the agency may work within the PR field or within PR for manufacturing companies.
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