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Marketing Consultants
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Marketing Consultants are providers of specialist advisory marketing services to businesses. A business may hire an individual consultant or a larger consultancy firm to help them out in this way.
Marketing Consultants may take on various areas of specialisation within the marketing field. Some, for example, may offer a full range of services including advice, guidelines, strategic planning and tactical implementation of campaigns. Others may simply offer strategic and advisory services with the business then taking on the actual implementation of their advice.
In some cases a Marketing Consultant may work across the entire marketing mix. They may offer general advice according to their customer needs. In others a Consultant or Consultancy may simply offer one or a few specialist services. So, for example, they may offer PR consultancy or market research services. They may not, in this instance, be able to offer other more general marketing advice.
Some Marketing Consultants may also decide to specialise in a specific industry or sector -- so, for example, a company may work on financial sector marketing campaigns. In others the marketing advice on offer will be given on a more general basis so a company may work will various customers across various sectors.
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