> Marketing Seminars
> Marketing Glossary

> Google Training Seminars
> Google Glossary

Sales and Marketing

View future Sales and Marketing Training Courses

Sales and marketing is the umbrella term used to describe a business’s efforts to both market and to sell their products and/or services to their customers. In many companies the overall sales and marketing function will be placed together as a single sales and marketing division. In this instance the two different departments will work independently on their own responsibilities yet will be linked together usually under a unified leadership, i.e. a Sales and Marketing Director.
In some companies, however, the sales and marketing departments will be completely independent of each other in terms of the organisational structure. They will, however, still be linked in many ways and the two often are inter-dependent on each other.
For example, the marketing efforts of a business will dictate how easy or how difficult it is for a sales department to sell the company’s products/services. The activities of the sales team, on the other hand, will give the marketing department a range of useful information that can be used for both existing products and for new product development and launches. The dependencies here usually mean that the two departments will be closely allied in many ways throughout the entire product development process through to the point of sale.

View future Sales and Marketing Training Courses