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Web Marketing
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Web marketing (which may also be referred to as online, Internet or e-marketing) is a term used to describe marketing activities that use the Internet, email and other online tools as promotional solutions. The term is also often used to encompass customer relationship management and data management systems nowadays. This is perceived to be a cost effective and speedy way of marketing.
The core focus of web marketing tends to be a website. In most cases this will be designed, developed and optimized by a variety of web marketing techniques. The aim here is to have a site in place that visitors can find and use quickly and simply. So, for example, web marketing techniques such as Search Engine Optimization (SEO) may be used to make sure that a site appears in the rankings of a search engine when somebody searches on a related keyword or term.
Advertising plays an important role in many web marketing campaigns just as it does in traditional marketing. Interactive advertising tools such as PPC (Pay Per Click) and banner advertising used as part of an overall web marketing strategy can make it simple for people surfing the web to find a site. These ads will simply use a mouse click to take somebody from the ad to the site behind it.
Other popular elements of web marketing include affiliate programs, link building, social media site promotion and viral and email marketing.
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