Google AdWords Training Course
Who Is It For?
Business owners, website managers, marketers, and anyone who wants to reduce their cost and maximise their return on their Google AdWords investment.
What Will You Learn?
You will discover:
- how to increase your revenue with Google Adwords
- how to increase your company and brand awareness
- how to create effective Pay Per Click (PPC) and Google AdWords Campaigns
- how to have your advert on Google Page 1 in 15 minutes
- tips and secrets that reduce your AdWords spend AND increase your clickthrough rate(CTR)
Google AdWords Course Overview
Why Google Adwords is a revolution in customer acquisition
* How your business will benefit
* How to transform the cost-effectiveness of your marketing with Google AdWords
Overview of the Google AdWords Interface
* Essential elements of the Google AdWords visual interface
* Explanation of the key Google AdWords terminology
Planning and structuring your AdWords campaigns
* Creating AdWords campaigns that reduce your bid prices
* Halve the cost of your bids with effective AdGroup structures
* How to monitor and track your PPC campaign effectiveness
Discovering the keywords your customers use
* Selecting the best keywords and identifying those to avoid
* Google Keyword Tool and WordTracker
* Discover the price and volume of searches for your keywords
Cost-effective keyword bids and bid strategy
* Why the top position isn't the most cost-effective
* How you can win even when your competition is strong
* Top bidding secrets, tips and techniques to reduce your spend
* Why most AdWords consultancies will cost you money
Winning adverts and how to write them
* The secret formula that can halve your AdWords spend
* Slicing, dicing and filtering out unwanted keywords and underperforming ads
* Expert tips they don't teach at Google to increase your click through rate
* What landing pages are and how they can double, or treble your enquiry rates
* Proven techniques of ad copywriting that beat the AdWords system
* Your Google Quality score, why it's critical and how to improve it
* Using split testing to continually improve your ad effectiveness
Google AdWords Campaign Management
* Time savings available from effective reporting
* Measurement, reporting and how to continually improve
Who Facilitates This Google AdWords Training Course?
Your expert for this Google AdWords workshop is Carl Duncker, Chartered Marketer MCIM
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Carl Duncker, a leading AdWords Consultant, delivers Google Adwords training to blue chip companies, charities and small business owners.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
Having reached "Google No.1" spot for major keywords, without outsourcing, Carl delivers a wealth of AdWords experience. |
Unique Benefits To Google AdWords Delegates
| *Once you forward your enquiry by completing your requirement below, you will receive a detailed and costed proposal. The information provided to us will remain confidential and is necessary to prepare your training enquiry. Once your request is received, we'll be in touch within 1 business day with your detailed training proposal. |
Enquire about our in-house Google AdWords Training event
| Your Training Course Enquiry:
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When and Where?
In-house at your premises on any available date.
Courses commence at 09:30am and close at 16:30 - 17:00.
There are a maximum of 12 delegates on any in-house Google AdWords course.
Your Google AdWords Course Investment
The investment for in-house training is £2000 + VAT for up to 12 learners.
For more information on how you could receive an in-house training day with our unique money-back guarantee and 60 day tutor support we would encourage you to make an enquiry or read more at our in-house training pages.
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