A marketing consultant may be hired to conduct competitor research, organize focus groups, oversee the development of an advertisement campaign, or write a marketing plan, to name but a few potential roles. Essentially, what they do depends on the marketing needs of the company.
Search Engine Marketing Consultants help clients to improve their website’s search engine (i.e. Google) rankings for the keywords and phrases that matter to them most. They also optimise company websites and attract new customers using internet marketing and social media. They provide effective search marketing services, techniques and strategies to businesses – each with their own individual goals and budgets.
Taking a marketing course is a good place to start in becoming a specialist in marketing products and services. It also helps to have had previous experience in the business sector before embarking on your own career in consultancy. Consultants have to be able to solve problems and have the desire to see others succeed. It also greatly helps to work for a marketing company and learn the ropes before going out alone. You will need to learn marketing strategies like positioning products, presenting products and creating a target marke, and be able to understand the products and the customers that need them.
Whilst the more traditional methods of advertising, such as the Yellow Pages are becoming increasingly less effective, online marketing methods are gaining increasing ground and it is therefore becoming more important for smaller businesses to master local internet marketing such as through Facebook and Google, in order to find new customers in a cost-effective way. These usually work on a retainer basis, driving new customers to the business each month.
Carl Duncker is a Marketing Consultant in Manchester, UK. Carl has over 15 years of marketing management experience and is qualified as a Chartered Marketing Consultant MCIM.
As a marketing consultant, Carl brings his vast breadth of experience of working with many companies and in many industries to help you find new customers for your business.
Carl works with local businesses in Manchester helping them to find new customers using internet marketing methods and social networking techniques. Nationally, Carl delivers marketing training to businesses and organisations looking to improve their marketing techniques and know-how.
With 15 years of marketing management within business-to-business, business-to-customer and public sector organisations, and having written an impressive portfolio of marketing courses for marketing managers Carl brings a valuable wealth of experience to your training course in a friendly and welcoming style.
A marketing trainer delivers marketing training courses either at a public event or as an in-house marketing training day.
Usually, the marketing trainer is an experienced marketing consultant imparting advice on a specific marketing topic to a business or a team.
Carl Duncker is a marketing trainer on behalf of traininaday and the LDA Academy.