The Brand Marketing training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of brand management and creating branding campaigns.
Brand Marketing Training Course
- What is a brand?
- * Why a brand is much more than a logo
- * Types of branding used today
- * The 9/10ths rule of branding
- Brand Positioning
- Case Studies: Department Stores
- Why Brand Management?
- * The importance to company value
- * Strategic implications
- * How brands drive growth
- Tools for Developing Corporate and Individual Brands
- * Brand Opportunity Tree
- * Brand Conversion Model
- * Brand Positioning Analysis
- * Sixty Seconds Brand Test
- * Brand Circle
- Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
- Your Branding Pyramid
- * Brand Vision
- * Brand Mission
- * Brand Proposition
- * Brand Character
- * Brand Values
- Case Studies: Direct.gov.uk; Glasgow Caledonian University
- Branding Campaign Planning
Your Brand Marketing Training Course includes…
Sample Course Content…
Of course, if a brand is promise of benefits rather than just a logo then the visual and physical evidence of the brand will only be part of the story. As a rule of thumb we actually only ever see one tenth of a brand.
We can compare the character of a brand as being similar to an iceberg. At the surface we have those visible elements, which are the brand name, the logo design and, if it’s a product, the packaging. But rather like an iceberg, most of what is there we actually cannot see.
Strong brands are successful because of the critical elements which are not instantly visible. These are characteristics such as reputation, customer service, availability, choice, reliability and many more brand promises. It is these characteristics which persuade us to purchase and remain loyal to one brand over another.
In simple terms, it is the 9 tenths of the brand which cannot be seen which are the most important in driving revenue growth. This is where we should be focusing our time as a Brand Manager or Marketing Manager.
Far too much time is spent deliberating over logos and design when, often, improvements to product deliverability and service would reap far greater rewards. Companies which realise this are more likely to gain success but it is a longer-term approach.
As brand or marketing managers, it’s the comfortable option to deal with rebranding logos or packaging. And there is a place for such activities, but significant success comes from improving the 90% that can’t be seen – the brand promises. And this is a much longer term approach, requires cooperation with managers across departments, something which marketing managers have been blasé about in the past, and fundamentally a vision of the future which has gained ‘buy-in’ at the very highest level. Successful brand management is a far more difficult task than short-term design projects.
Brand Marketing Training Courses by…
Traininaday have been delivering exceptional business training since 2004. Focused on delivering the maximum knowledge and growth to learners, each training course is high-impact and facilitated by experts in their field. More than presentations, experts ensure your training is interactive and bursting with opportunities to ask questions and explore your unique challenges.
In-house Brand Marketing Training Courses with…
The Leader Development Academy (The LDA), deliver training courses on your premises and work with you to customise a bespoke marketing training day for your team. Learners benefit from a focus on their unique circumstances and the opportunity to share with colleagues.
Brand Marketing Course Trainer
Your facilitator for these marketing courses is Carl Duncker, Chartered Marketing Consultant MCIM
Carl Duncker, is recognised as a leading UK marketing trainer, delivering brand marketing courses and marketing training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisations, Carl brings a valuable wealth of experience to your training course in a friendly and welcoming style.
Having written an impressive portfolio of marketing courses for marketing managers, Carl brings a unique wealth of experience and insight to this brand marketing training course.
Available as online or in-house branding training courses.
£1297. Available on your premises exclusive to your employees. A whole day dedicated to your unique circumstances.
£397 We deliver open brand marketing training courses in London and Manchester and Leeds.
£197. Available shortly – full narrated training modules on basics of marketing. How to find and persuade more customers.
Our 30 Day 100% Money Back Guarantee
All our brand marketing training courses are guaranteed for 30 days. We take the risk on your behalf.Option 1: Brand Marketing Training Online – £197
Option 2: Brand Marketing In-house Training – £1297
Option 2: Brand Marketing In-house Training – £1297
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