This PR training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of public relations.
PR Training Course
- What is PR?
- The Truth about PR
- What PR is not – the difference between PR and Advertising
- Case Studies: BT; Gambling Bill Campaign
- What PR can do for you
- * Fundamentals of the PR process and PR strategy
- * 9 stages of effective PR Planning
- * How to understand your current positioning
- Case Study: Yorkie
- * Defining your PR objectives
- Case Studies: Political Campaigns; BT
- * Defining your Audiences
- * Defining your Key Messages
- Case Studies: New Labour; Direct Line
- * Selecting target media
- * Idea Generation
- Case Studies: Which Car?; Peugeot; Powergen
- * Successful ideas for PR
- * Small business public relations
- Putting it all together for an Effective PR Strategy
- Setting up your PR Program
- How to Write a Press Release
- Press Release Samples and Templates
Your PR Training Course includes…
Sample Course Content…
Public Relations Training Courses by…
Traininaday have been delivering exceptional business training since 2004. Focused on delivering the maximum knowledge and growth to learners, each training course is high-impact and facilitated by experts in their field. More than presentations, experts ensure your training is interactive and bursting with opportunities to ask questions and explore your unique challenges.
In-house PR Training Course with…
The Leader Development Academy (The LDA), deliver training courses on your premises and work with you to customise a bespoke marketing training day for your team. Learners benefit from a focus on their unique circumstances and the opportunity to share with colleagues.
Public Relations Course Trainer
Your facilitator for these marketing courses is Carl Duncker, Chartered Marketing Consultant MCIM
Carl Duncker, is recognised as a leading UK marketing trainer, delivering public relations courses and PR training to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisations, Carl brings a valuable wealth of experience to your training course in a friendly and welcoming style.
Having written an impressive portfolio of marketing courses for marketing managers, Carl brings a unique wealth of experience and insight to this PR training course.
Available as online or in-house PR training courses.
£1297. Available on your premises exclusive to your employees. A whole day dedicated to your unique circumstances.
£397 We deliver open PR training courses in London and Manchester and Leeds.
£197. Available shortly – full narrated training modules on basics of public relations. How to find and persuade more customers.
Our 30 Day 100% Money Back Guarantee
All our PR training courses are guaranteed for 30 days. We take the risk on your behalf.Option 1: Project Management Training Online – £197
Option 2: Project Management In-house Training – £1297
Option 2: Project Management In-house Training – £1297
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