During this YouTube training course, you are going to discover how to launch YouTube as an online marketing program. We’ll look at many techniques from establishing your account, to content generation, to steering clear of trademark concerns, to having your own videos to go viral. By the end of your training course, you’ll understand almost everything you have to understand so that you can distribute a successful YouTube movie.
What’s more, you will understand precisely what the subsequent actions will be to advertise your own YouTube movies and acquire more visitors. The knowledge you will learn throughout the course of this webinar course is going to specifically bring about more and more people viewing your own video clips, your internet-site and also deliver additional revenue.
Customizing Your Channel
To start with, let’s talk about customizing your YouTube channel.
Your YouTube channel is basically your personal YouTube page, where people who click on your username will go. It’s where all your videos are listed.
If someone becomes a fan of your work, your YouTube channel will become a page that they frequent. If your channel is well optimized and creates a great user experience, people will keep coming back and recommend your channel to friends as well.
On the other hand, if your channel is poorly customized, people will see that you’re not really putting an effort into it, and they most likely won’t return. A lot of people leave their YouTube channel on the default settings.
Unfortunately, the default settings don’t really tell a coherent message. It’ll show both your best videos and your worst videos. The background and color scheme may not match your message. In short, “default” just doesn’t cut it.
To create a YouTube channel experience that really pops, you’ll need to create a custom channel specifically for your community.
To start customizing your channel, click on your name in the upper right corner of YouTube and select “Account” from the drop down menu. Then click on “My Channel” to access your channel page.
Along the top will be a range of options on how you can customize your YouTube channel.
The first thing you should change is the title of your channel. This is what people will see in the upper left corner, above the video player in your channel. It’s also what shows in the title bar of the web browser.
Your title tag can affect how well your YouTube channel ranks in search engines. Although YouTube channels aren’t often high-ranking pages, it does sometimes happen for less competitive keywords. Having your keywords in your channel title can help you increase the chances of a good ranking.

Traininaday have been delivering exceptional business training since 2004. Focused on delivering the maximum knowledge and growth to learners, each YouTube training course is high-impact and facilitated by experts in their field. More than presentations, experts ensure your training is interactive and bursting with opportunities to ask questions and explore your unique challenges.

The Leader Development Academy (The LDA), deliver YouTube training courses on your premises and work with you to customise a bespoke social media for business training day for your team. Learners benefit from a focus on their unique circumstances and the opportunity to share with colleagues.
YouTube Training Course TrainerYour facilitator for this LinkedIn course is Carl Duncker, Chartered Marketing Consultant MCIM
Carl Duncker, is recognised as a leading UK social media trainer, delivering social media courses and YouTube training courses to business leaders, entrepeneurs and public sector managers.
Carl is a Chartered Marketer with the Chartered Institute of Marketing.
With 15 years of marketing management within b2b, b2c and public sector organisations, Carl brings a valuable wealth of experience to your YouTube For Business training course in a friendly and welcoming style.
Having written an impressive portfolio of social media courses for marketing managers and business owners, Carl brings a unique wealth of experience and insight to this YouTube training course.
Available as online or in-house YouTube training courses.
Option 2: YouTube In-house Training – £1297
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